NEWS

Notice Concerning Guidelines for Secondary Use of Images from the TV Animation "The Rising of the Shield Hero" for Network Services KADOKAWA CORPORATION (“we” or “us”), acting on behalf of the rights-holders of anime “The Rising of the Shield Hero” (the “Content”), would like to support a Secondary Use by viewers and fans of the Content. Therefore, in order to ensure that everyone may use the Content derivatively free from anxiety, we release this guideline. Within the scope of this guideline, you may create new contents using the Content (the “Secondary Use”*) and distribute the resulted contents created by you (the “Derivative Work”) on YouTube (as defined below) without obtaining our prior consent. And you may also distribute a portion of the Derivative Work and the Licensed Contents (as hereinafter defined) on the social media for the purpose of inducing potential viewers to the Content or the Derivative Work distributed (the “Inducement” ). *Examples of the Secondary Use is as follows. ・Clipping videos from the Content with certain comments. ・Screen sharing the Content with certain comments. ・Commentary videos that use the Content. ・Music videos (MVs) (music videos consisting of clips from the Content set to an audio　track.) ■1■The content that may be the subject of the Secondary Use under this guideline is as follows (the “Licensed Contents”) ・Content in the following playlist of "The Rise of the Shield's Heroes" published on the YouTube channel "KADOKAWAanime". https://www.youtube.com/playlist?list=PL3ongWuaWwZOKlEI6LbgGMENXTZvPYJUD ・Character illustrations, scene shots, logos, and other image materials posted on the official website 　The following URLs have materials that can be used for secondary productions https://drive.google.com/drive/folders/1IMRnv1J2AZIFV3rOQmrf0JnM3QfkfysY?usp=sharing Please note that the following are not included in the Licensed Contents and this guideline does not apply to the following. ・Contents that require viewers to pay fees for viewing, such as contents distributed only to the member of the YouTube channel memberships. ・Contents that are prohibited from being used for the Secondary Use. ■2■You may distribute the Derivative Work only on the following Platform ・YouTube (https://www.youtube.com/) You may upload the Derivative Work only on the above platform, but you may use a part of the Derivative Work and the Licensed Contents in the form of quoting on social media, for example, X, formerly Twitter, TikTok, Instagram, Twitch or Niconico(the “SNSs”). For the avoidance of doubt, you may not upload and distribute the Derivative Work directly to and on the SNSs. Please note that this guideline does not apply to any distribution that requires viewers to pay fees for viewing, such as distribution limited to the member of the YouTube channel memberships. ■3■Pre-registration of your contact information Before distributing the Derivative Work, you are required to register your contact information and other details through the link below. https://post.kadokawa.jp/csp_entry You shall register for each YouTube channel that will distribute the Derivative Work. We will not return our reply to you in response to your registration. You may distribute the Derivative Work once you have registered. We may from time to time contact you to your registered address. (e.g., if you fall under the Prohibitions described below, we may notify you to that effect. By responding to the notice, you may be able to avoid the penalty levied by YouTube. (Please note, however, that we do not guarantee that you will so avoid.) ■4■Credit When you distribute the Derivative Work, you shall be sure to place the following legends with the Derivative Work. ---------- Quoting ---------- This content is distributed in accordance with the Guideline for Secondary Use of The Rising of the Shield Hero. ◆the Licensed Contents used in: [Enter the URL of the content for secondary use, or more than one.] ◆Information related to theThe Rising of the Shield Hero: Official:https://bit.ly/3ZIwrXg X, formerly Twitter：https://bit.ly/3EcRIy9 ◆Information related to the Secondary Use: The guideline for the Secondary Use of The Rising of the Shield Hero:https://bit.ly/3PNfOFm Report of the unfair use: https://bit.ly/3KTtjiJ Copyright ID:#A000000000002826 Cooperator for licensing: #CreatorSupportProgram Official X, formerly Twitter of the Creator Support Program:https://bit.ly/3zXvoYF ---------- End of the Quote ---------- ■5■Monetization To monetize your secondary content on YouTube, you must follow the procedures below in advance. Please note that monetization on social networking sites other than YouTube is not allowed. We, KADOKAWA CORPORATION, have been exclusively licensed by the rights-holder of the Content to grant license to create the Derivative Work and distribute the Derivative Work on YouTube. And we are designated by the rights-holders of the Content as the YouTube Multi-Channel Network (MCN) operator. (MCN) https://support.google.com/youtube/answer/2737059 In the event that your channel includes the "Reused content", i.e., content that repurpose someone else's content without adding significant original commentary or educational value or the "Repetitious content", i.e., channels where the content is so similar, viewers may have trouble spotting the difference between videos on the same channel, your participation in the YPP may not be accepted. Please ｍake sure that you read "YouTube channel monetization policies" from the following link. https://support.google.com/youtube/answer/1311392 (1) Your participation in the YouTube Partner Program (YPP). (YPP) https://support.google.com/youtube/answer/72851 (2) Your execution of the Service Agreement related to the “Creator Support Program” provided by us as the YouTube Multi-Channel Network. You will need to use the “Creator Support Program” and pay us the copyright fee for the Licensed Contents and the service fee for the “Creator Support Program” from the revenue generated by your YouTube channel. To use the “Creator Support Program”, you may apply from the following link. https://wwws.kadokawa.co.jp/support/csp/ ■6■Points to note when a “3rd party claim” notice appears. When you distribute the Derivative Work on YouTube, a “3rd party claim” notice from the “KADOKAWA CORPORATION” or “KADOKAWA Creator Support Program” may appear. This notice is automatically displayed when the Derivative Work includes the Licensed Contents. This is not a claim of copyright infringement, so please do not “Dispute the claim”. You do not have to remove or set the Derivative Work as private. For the avoidance of doubt, please note that the above does not apply to “3rd party claim” from parties other than the “KADOKAWA Creator Support Program”. In such case, you are required to respond appropriately to such “3rd party claim”. ■7■Prohibitions In the event of the Secondary Use, the distribution of the Derivative Work and the Inducement, you shall not engage in any of the following acts, or any act that could potentially encourage such acts. ・Any acts that modify or mislead the purpose, intent, or facts of the Licensed Contents. ・Any acts that damage the credibility or social reputation of the Licensed Contents. ・Any acts that could be misunderstood or misidentified as official Content contents or official social media account of the Content, such as using the “official” or “authorized” descriptions. ・Any acts that infringe intellectual property rights of, or otherwise cause disadvantage to third parties. ・Distribute the Derivative Work or the Inducement for the purpose of promoting a third party's products or services. ・Any acts that is against laws, regulations, or public policy. ・Any acts that breach the terms of use, community guideline or help policies of YouTube, etc., or any other requirement by the platform or social media that you use. ・Any acts that are not creative and use the Licensed Contents on an “as is” basis for the Derivative Work. ・Any acts that exceed the scope of use permitted by this guideline. ・Any other acts that the rights-holders of the Content or we determine to be inappropriate. In the event that we or the rights-holders of the Content deem the Derivative Work to be inappropriate, you may be requested to suspend the distribution of the Derivative Work or the Inducement. In so requesting we may not give you any reason. Upon receiving such a request, you shall promptly cease distribution of the Derivative Work or the Inducement. ■8■Disclaimer ・If you receive a complaint or claim for compensation from a third party regarding the Secondary Use and Derivative Work(including the Inducement), you shall settle the dispute at its own responsibility and expense, and agree to hold the rights-holders of the Content and us harmless from any and all damages. ・Some Licensed Contents may contain material to which third parties own rights. If you would like to use such materials, you shall obtain the approval of the right holders by yourself. Please note that we are unable to respond to inquiries as to who is the rights holder. ・This guideline may be subject to change or termination without prior notice, so please always check the latest guideline. For the avoidance of doubt, rights-holders of the Content nor we will be held liable for any damages resulting from the updating of this guideline. ・Please note that we may not be able to respond to individual inquiries regarding this guideline unless otherwise provided herein. ■9■Governing Law, etc. This guideline shall be governed by and construed in accordance with the laws of Japan. Any and all disputes arising out of or in connection with this guideline shall submit to the exclusive　agreed jurisdiction of the Tokyo District Court at the first instance. However, disputes arising with residents outside Japan shall be referred to and finally resolved by arbitration under the Commercial Arbitration Rules of The Japan Commercial Arbitration Association. The seat of arbitration shall be Tokyo, Japan. The language to be used in the arbitral proceedings shall be Japanese. ■10■Inquiries for this guideline Inquiries. KADOKAWA CORPORATION csp-info@ml.kadokawa.jp